Read the Latest
Articles from the workshop.
Websites, search, photography, and AI, explained in plain English for people who run businesses. Everything here comes from real projects, and every post includes something you can try yourself in a few minutes.
A useful AI business brief starts with five documents.
Build an AI business brief with five documents covering your business, customers, voice, services, and decisions. Includes examples and a writing prompt.
The most important part of a website isn't the code.
A website can be beautifully designed and completely wrong for the business it represents. Why the understanding behind a website matters more than the code.
How to Stop Repeating Yourself and Reclaim Your Calendar
Stop re-explaining your business to AI. Here's how to set up custom instructions once, so every draft starts in your voice and you get your calendar back.
Winning at SEO in 2026: Choosing the Right Platform
Search has changed. Here's how your website platform (custom code, WordPress, or Squarespace) affects whether Google can find and understand your business.
Why a Professional Website is Your Business Foundation in 2026
Your website never calls in sick and works every weekend. Here's why a professional web presence isn't optional in 2026, it's the foundation of your entire brand.
5 Clear Signals Your Website Needs a Redesign
Making excuses for your website? Here are five clear signals it's already costing you business, and what to do about it.
How to Choose a Web Designer in San Diego
Not all web designers are created equal. Here's what to look for, what questions to ask, and the red flags that should send you running.
Why Professional Photography is a Business Investment, Not an Expense
Before you've even had a chance to introduce yourself, your brand has already made its first impression. Here's why professional photography is foundational, not optional.
How to Give Your AI a "Job" for Better Results
The most common complaint about AI is that results feel generic. The fix isn't a longer request: it's telling the AI who to be before you give it a task.
Why Website Hosting Matters
Most businesses focus on design and forget the foundation. Your hosting choice directly affects speed, security, and reliability, and most people never think about it.